Our program fosters a culture of project development and applied learning, supported by practical applications, laboratory work, and industry-focused projects from the very first semester of our students' education.
Under the guidance of our faculty members, our students actively participate in the TÜBİTAK 2209-A University Students Research Projects Support Program, scientific and industry-specific projects conducted within the university, and entrepreneurship and innovation-focused studies. Furthermore, students have the opportunity to develop projects in areas of interest to them, in collaboration with faculty members, focusing on digital marketing, e-commerce, consumer behavior, brand management, and digital transformation.
These student projects are supported by national and international congresses, symposiums, project competitions, entrepreneurship events, and scientific meetings, contributing to the development of our students' research, presentation, and project management skills.
Thanks to our computer laboratories and digital education infrastructure, our students gain the technical competencies needed in the industry by conducting practical work on e-commerce platforms, web technologies, digital marketing tools, data analysis applications, and content management systems.