TÜBİTAK–2209-A UNIVERSITY STUDENTS RESEARCH PROJECTS SUPPORT PROGRAM
TUANA KUL,
4. 1st grade student
As the global digital transformation transforms almost all sectors, the importance of digital marketing is becoming increasingly evident. Therefore, understanding the impact of digital marketing strategies on the success of businesses in Turkey and identifying the most frequently used strategies is a crucial issue for both businesses and the academic world. This study will expand the existing literature by examining how businesses in Turkey perceive digital marketing strategies and how their impact on success is measured or evaluated. Therefore, extensive data will be collected through surveys, a quantitative data collection method. The goal is to achieve effective reporting through data visualization techniques.
After sectors and businesses are identified and survey questions are prepared, the collected data will be analyzed. These results will provide new information and theoretical perspectives on digital marketing and can guide public policymakers in developing digital marketing regulations and policies.
Melek Satıcı,
4th-year student:
Artificial intelligence, due to its development and widespread use, is used in many fields today. Its use in universities has particularly increased. Therefore, I wanted to investigate the use of artificial intelligence in universities as part of a TÜBİTAK project. We will be gathering information about the use of artificial intelligence through a survey we will conduct among students at Ankara University of Science. Since I'm a fourth-year university student and don't have much time left to spend on AI, I wanted to learn what other students are using it for.
We will learn who uses it, how often, and why through our survey. I think the research will be generally beneficial. As a student, I will learn about different ways it can be used that I may not even know about. This is a project that makes me feel good and will give me something to think about.