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Frequently Asked Questions

Frequently Asked Questions

What is the E-commerce and Marketing Department?

The E-Commerce and Marketing program is an associate's degree program that teaches students the fundamental principles and practices of e-commerce and digital marketing. This program provides students with knowledge and skills in business, marketing, and communications, while emphasizing the use of digital technologies.

What courses are offered in this department?

The department offers theoretical and practical courses such as

  • Digital Marketing,
  • Digital Advertising and Social Media Management
  • Online Sales Platforms
  • Search Engine Optimization
  • Foreign Trade Transaction Management
  • Case Studies in Marketing.
What career opportunities do graduates of this department have?

Our graduates can work in corporate communications departments in public institutions, corporate communications departments in private institutions, marketing departments of all businesses, digital media and marketing agencies, and digital communications departments of research firms. They can also earn titles such as Digital Marketing Specialist, Digital Marketing Coordinator, Digital Communication Specialist, SEO (Search Engine Optimization) Specialist, SEO Analyst, Content Specialist, Digital Marketing Analyst, Social Media Manager, Social Media Specialist, Social Network Specialist, E-Commerce Specialist, Mobile Marketing Specialist, Digital Advertising Specialist, Digital Advertising Manager, Mobile Advertising Manager, Web Editor, Web Content Specialist, and Digital Media Planning Specialist.

What skills are graduates of the department expected to have?

Graduates of the E-Commerce and Marketing Department are expected to possess the following skills:

Graduates of the E-Commerce and Marketing Department are expected to possess a variety of skills to compete successfully in the business world. E-Commerce and Marketing Department Some of the important skills graduates should develop:

  • Digital Marketing Skills
  • E-Commerce Knowledge
  • Analytical Thinking and Data Analysis
  • Communication Skills
  • Project Management
  • Customer Focus
  • Innovation and Entrepreneurship
What types of projects are worked on in this department?

Students in the E-commerce and Marketing Department typically work on the following types of projects:

  • Social media marketing
  • E-commerce process planning
  • Website design
  • Advertising and marketing material design
  • Projects such as creating visual effects and motion graphics are also covered.
Are there internship opportunities in the E-commerce and Marketing Department?

Yes. After taking their first year courses, our students complete a 30-day summer internship.

Which departments can students continue their education after the Vertical Transfer Exam?

You can continue your career journey in one of the undergraduate fields such as Economics and Finance, Electronic Commerce and Management, Public Relations and Advertising, Public Relations and Promotion, Communication, Communication Sciences, Business Administration, Logistics Management, Accounting and Financial Management, Marketing, Advertising Design and Communication, Advertising, Technology and Information Management, International Business Management, International Trade, International Trade and Finance, International Trade and Business, International Trade and Logistics, and Management Information Systems.

Is there a requirement to attend classes?

There is a 70% attendance requirement for theoretical courses and 80% attendance requirement for practical courses.