The research article titled “Determinants of continuance intention in metaverse game platforms among Turkish users: Integrating expectation-confirmation model with flow theory,” authored by our faculty member Assoc. Prof. Dr. Görkem Erdoğan, has been published in the SCIE-indexed journal Entertainment Computing.
The study examines the factors influencing Turkish users’ intention to continue using metaverse game platforms. Integrating the Expectation-Confirmation Model with Flow Theory, the research uses structural equation modeling to explore the psychological and social factors associated with user retention. The findings offer insights for developers and marketers seeking to enhance user engagement and continued participation in metaverse environments.
We congratulate our colleague on this scholarly contribution and wish him continued success in his academic work.
Access the article: https://doi.org/10.1016/j.entcom.2026.101249